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Support for Content Initiatives: Image Standards and Submission Guidelines
Vision
Historically, United Stationers has collected images on an as-needed basis to meet the demands of catalog production. Our new initiative is to acquire and maintain the best quality photography of every item we carry to drive quickly executable, cross-media publication.
Image Name
All images must be submitted according to the following naming convention. Any image otherwise named will be held until properly named items are loaded into the system. Additionally, the uncertainty of matching images such as “redfolder__open.tif” to the proper item number is likely to cause errors. Multiple views of the same item should be differentiated with an underscore and a number.
- Template: UnitedSKU#_View#.tif
- Example: IVR38249S_1.tif, IVR38249S_2.tif
- There should not be any spaces, hyphens or other characters in the image name.
- The “.tif” suffix should always be included at the end of the image name.
Technical Specifications
File Format
- .TIF
- EPS for vector graphics (line art)
Minimum File Size
- 1500 x 1500 pixels
- 5 x 5 in. @ 300 dpi
- No “up-sizing”
Clipping Paths
- Photos must contain a path that accurately outlines the product.
- The outline path must be named “Path 1”.
- No path is required for inset shots where the product extends past the boundaries of the image.
Creative Specifications
Color
- No color casts.
- Color should be rich, vibrant, eye-catching, and accurate.
- Shadows should be realistic and color neutral.
- The image should not be “blown-out” in the highlights or “locked up” in the shadows.
Shot
- Products must be shot on a white background.
- Retouching should be convincing at a minimum of 300% magnification.
- In general all products should be photographed out of the package.
- Items that require context to support their sale should include appropriate props
Please also review our
content requirements.
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